Paid Search vs SEO – Pros, Cons & Why you Need Both

Paid Search vs SEO – Pros, Cons & Why you Need Both [ez-toc] Search engine optimisation and paid search – also known as PPC (pay-per-click) – have many things in common. They both relate to your website’s visibility on search engines like Google and are cornerstones in most digital marketing strategies. Additionally, both use keywords […]

5 Reasons to Invest in SEO & Crucial SEO Best Practices

5 Reasons to Invest in SEO & Crucial SEO Best Practices [ez-toc] SEO stands for search engine optimisation, a digital marketing practice that improves your online visibility and helps get more eyes on your business’ website, spreading your reputation far and wide. Talking about SEO can get complicated and technical very quickly. That’s why we’ve […]