How to use Digital Marketing to Supercharge Your Business

How to use Digital Marketing to Supercharge Your Business [ez-toc] The word ‘marketing’ might make you think of sleazy sales tactics or glamorous 50s ad execs straight from Mad Men, but in reality, modern marketing is neither. Marketing is vital for any business that wants to make a name for itself and these days, focusing […]

What is Inbound Marketing & How to Add it to your Business

What is Inbound Marketing & How to Add it to your Business [ez-toc] If you’ve done any amount of research into marketing your small business, you’ve likely come across the term “inbound marketing” at one point or another. But what exactly is inbound marketing – and is it right for you? Inbound marketing is a […]

Paid Search vs SEO – Pros, Cons & Why you Need Both

Paid Search vs SEO – Pros, Cons & Why you Need Both [ez-toc] Search engine optimisation and paid search – also known as PPC (pay-per-click) – have many things in common. They both relate to your website’s visibility on search engines like Google and are cornerstones in most digital marketing strategies. Additionally, both use keywords […]

5 Reasons to Invest in SEO & Crucial SEO Best Practices

5 Reasons to Invest in SEO & Crucial SEO Best Practices [ez-toc] SEO stands for search engine optimisation, a digital marketing practice that improves your online visibility and helps get more eyes on your business’ website, spreading your reputation far and wide. Talking about SEO can get complicated and technical very quickly. That’s why we’ve […]